In the last 10 years, the relationship between the legal world and communication has profoundly changed. We have moved from the “no comment” era to the active pursuit of spotlights, award ceremonies, and cameras. There are even those in the legal profession who think it is more important to be good communicators than excellent lawyers or professionals. That’s not the case.
However, communication can enhance the results of valuable professionals, including lawyers, notaries, accountants, and physicians. How? Choosing the right media, reaching out to audiences that really matter to us, defining and refining key messages, and conveying achievements in a timely manner.